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Personalized Sales Letters
5½x8½ (4/1)
Qty 500 1K 2.5K 5K
Total Investment $438 $533 $818 $1293
Cost Per Piece 88¢ 53¢ 33¢ 26¢
5½x8½ (4/4)
Qty 500 1K 2.5K 5K
Price includes custom design services and variable data setup.
Total Investment $537 $666 $1052 $1695
Cost Per Piece $1.07 67¢ 42¢ 34¢

PersonalizedMarketing

Increase your direct mail response rate by as much as 25%

Personalized, or Database Marketing, is fast becoming the medium of choice for direct mail–and no wonder when it could increase your response rate by 25%. Direct mail promotions typically yield a 1-2% return rate. However, studies indicate that a promotion utilizing Database Marketing can surpass a standard promotion 26 to 1.

With so many offers arriving in the mail each day, it’s hard to find a promotion that stands out. Personalized marketing makes it possible by using a database to identify what is unique to the recipient and then inserting that information into the promotion’s design during the printing process. Now each marketing piece can be personalized for each recipient which will boost response rates and sessions!

In the example shown, we have personalized the card by addressing the senior by name on the front of the card and continued the name throughout the text on the back of the card. The database identifies whether the senior receives a girl or boy version of the card. The girl version features text and images that appeals to female students, while the boy version targets the interest of males.