Pin-Point Targeted Marketing
Getting A Huge Return on Your Marketing Investment with Bruce Hudson

Are you finding that your marketing just isn't as effective as it used to be? Imagine investing $200.00 on a mailing, and seeing a return of over $15,000.00 with just three clients in three months! That is the amazing power of "Pin-Point" Targeted Marketing. After this Webinar you will have the tools needed to target any type of group of prospective clients. H.S. seniors, home owners' that live on lakes, Harley Davidson riders, private pilots, anyone! Bruce will guide you step by step through this highly effective form of marketing:

• Reaching your target and determining your targeted
• Where do you obtain the list of prospective clients?
• Writing a copy that makes the phone ring!
• How to customize each marketing piece by using Variable Data Technology
• Putting together a killer campaign!

If you are tired of traditional marketing methods with lack luster results, invest an evening with Bruce and his "Pin-Point" Targeted Marketing Webinar!

Wrapped In Richness with Greg Stangl

One of the most important ways for the portrait artist to clarify their brand is to present the finished images in proper packaging. In this webinar Greg Stangl will discuss current packaging style and trends. Proper portrait packaging will give your finished images a more upscale appearence, better protection and create a branded look that your clients will remember long after the portrait experience.

Creating the Client Experience with Tim and Beverly Walden

We have been in this industry for over three decades, and we are seeing more major changes today than we ever did in the past. However, one thing we learned along the way is this; if you are not constantly moving forward, learning and changing directions when needed, you are going backwards. There is no such thing as coasting in neutral, not in today's business environment. Are you in or out? Are you standing in the middle of the road, scratching your head and wondering what to do next? Or are you standing in the road thinking of a better way to build that road with new "asphalt" to fit today's clients?

In today's marketplace and with this connected, young generation of buyers, we need to understand they have more choices today than ever before. During this webinar you will learn how to separate yourself with excellence and build your brand with appropriate messaging.

Partnership Marketing with Mary Fisk-Taylor

During this hour Mary will discuss all of the low cost and innovative ways that she has implemented into her business. With her business partner, Jamie Hayes, they own and operate a small home based studio that grosses over $800,000 a year. Mary has developed several sure fire systems that keep their brand name and products in the public eye. By partnering with like-minded businesses that cater to like-minded clientele she is able to keep her appointment book full. Several marketing ideas will be discussed for both wedding and portrait clients.

Expanding Portrait Lines With Technology with Jane Conner-Ziser

Spend some time with Jane as she shares with you how technology has changed the way she and Patrick work. New products, new ways of looking at portraiture and fine art will be the basis for this webinar that explores technique, product development, pricing, showcasing and marketing your products for maximum impact and sales.

25 Tips, Suggestions, and Just Plain Good Ideas For Building Your Business with David Ziser

David will with you 30 years of wisdom and common sense approaches to building your business and most of them who cost a dime. They are still an everyday part of his successful studio operation. Be sure to tune in - it's time well spent.

Pricing Your Work for Profit...and More Profit with Bruce Hudson

One of the hardest jobs (tasks) for any photographer or studio owner is knowing what to charge for your work. It would be easy if photogarphy or any art form was a commodity, but it's not! There is no universal price for an 8x10, nor should there be one! The way you price your work determines everything about your business, especially your profit! Bruce's 25 years of studio experience comes in handy in this WEBinar as he shares how his prices have evolved through the years. He will cover pricing for:

• High school senior portraits
• Weddings, packages versus ala' cart.
• Large family wall décor.
• Commercial work
• Children, "My First Year" baby plan.

Pricing doesn't have to be complicated but it does have to be profitable. Learn Bruce's secrets for pricing your photography that will defiantly boost your bank account!

Finding Great Clients in Any Market Area with Michael Redford

Part 1: During this Webinar you will learn how to find great clients who value portraiture as an art and are willing to pay for it. This Webinar will focus on the areas of Children's Portraits, Family Portraits and High School Senior Portraits. Michael will reveal how to reach your ideal prospects through personal relationships, direct mail and in-house advertising methods. The series continues on September 22 when Michael will dive into the specifics of developing strategies to reach your ideal clientele and concludes on October 20.

Shooting Higher
Marketing to The High End Bride with Landon & Kristi Darr

Highly sought Out International Wedding Photojournalist Landon & Kristi Darr, averaging between 20,000 and 30,000 per wedding, share their business knowledge and help photographers reach another lever of sales! This webinar is based off of their 14 city national tour. HOT TOPIC Discussed Branding Your Business and Attracting The Higher End Bride. INCREASE YOUR SALES How To market to the high end bride.
THIS IS A MUST ATTEND

The Magic of Posing and Lighting
(The Lost Art) with Hanson Fong

With over 30 years in the Art of Photography, Hanson will share his techniques that apply to both portrait and wedding photography. He will demonstrate the Classic 10 pose techniques that he pioneered, which will allow you to handle any body type. Hanson will help you analyze different body sizes resulting in a proportional balance to each other. If you've ever struggled with placing a large body next to a small one, or a tall person next to a short person, Hanson's techniques will make you more confident in positioning your subjects in a way to make them all look good. What makes his techniques unique, is that they can be applied to both portrait and wedding, and they only take seconds to do! Lighting, metering techniques will also be covered. Photographing under any lighting conditions, indoors and outdoors- any place, anytime. Hanson's approach to finding the proper light outdoors is simple and uncomplicated, yet helps you create those highly desirable beautiful and timeless portraits.

Displays That Work! with Lori Nordstrom

Displays - how to get them, what to display, what to offer, why it works! Lori will discuss important role displays play in your marketing efforts. Learn how to make displays best work for you AND how to partner with other vendors who share your ideal clientele.

Real Life Studios:
Fresh! Fun! Unscripted with Mary Fisk-Taylor

Mary will share with you how she took her existing studio from traditional to trendy, classic to chic. She will share the adventures of being a classically trained photographer in the world today and how she has created a brand new line of portraits that have literally taken her market area by storm. This exciting new brand has not only created a huge buzz in her area but it has created an entirely new client base. Spend this hour learning some great information that will surely benefit everyone from the existing studio to the newly established business.

Speaking in Your Community with Bruce Hudson

One of the quickest ways to get your marketing message out to a group of prospective clients is presenting a program to them. There are numerous opportunities in your community for speaking. Service groups, mom groups, High School photography classes, Jr. High/High School career days are just to name a few. One of the marketing strategies that Bruce has built his business with is speaking throughout his community. During this Webinar he will focus on:

• Where do you start?
• Creating the right program for a specific audience- what do I talk about?
• Being invited to speak
• Program logistics-room set up, lighting, handouts, equipment, etc.

One of the major benefits of speaking in your community is the cost involved. It costs you nothing but a little time in creating and giving the program! Join Bruce for this enlightening WEBinar that will support you get your marketing message out where it belongs, in your community!

Making Money with Engagments with Rick and Deborah Lynn Ferro

Bring the romance back into your engagements and increase your wedding sales. Deborah and Rick will show you how to obtain additional sales from engagement sessions and establish a clients for life. HIghlights include:

• The Art of Romantic posing = PROFITS
• Effective Marketing for Engagement Sessions
• Combining photography with art to boost canvas sales
• New creative products that guarantee additional sales

Let the Artist in You Out with Thomas Balsamo

Thomas Balsamo's program "Let the Artist in You Out" will inspire you to move forward on the journey of developing and refining your own portrait style from your own heart. Then getting your work in front of the masses making a positive impact on your client's lives and the world with philanthropic projects.

Balsamo's interpretative black and white portraiture has attracted clients from around the world to his studio, Portraits by Thomas Balsamo, in Barrington, Illinois. His program will inspire and empower you to reach for the sky, to create a recognizable style, and utilize his methods to elevate the value of your own work. As he says: "If photographers would just understand the potential value of their work, that alone could propel them to reach new heights".

Know Thy Business: Essentials for Photographers Part 1 with Tim Kelly

Are you someone who can absorb great amounts of information in one session? How about three sessions? That's what we have lined up in September. . Here's your opportunity to learn from one of America's most successful portrait photographers, Tim Kelly, as he presents this special webinar series hosted by Events@Marathon. The first session will take a look at the business of photography, including marketing and promotion. The series continues on September 23rd as Kelly shares unique branding strategies and special products that will separate you from the competition. In the third installment on September 30 you'll view firsthand a live lighting and posing session in the "Kelly" style. Unlike his numerous books and DVD's, YOU can interact with Tim - by submitting your questions LIVE during this one hour webinar. Don't miss it!

Finding Great Clients in Any Market Area with Michael Redford

Part 2: During this Webinar you will learn how to find great clients who value portraiture as an art and are willing to pay for it. This Webinar will focus on the areas of Children's Portraits, Family Portraits and High School Senior Portraits. Michael will reveal how to reach your ideal prospects through personal relationships, direct mail and in-house advertising methods. In Part 2, Michael will dive into the specifics of developing strategies to reach your ideal clientele. The series concludes on October 20.

Know Thy Business: Essentials for Photographers Part 2 with Tim Kelly

Part 2 in this series continues as Kelly shares unique branding strategies and special products that will separate you from the competition. The series concludes on September 30th, where you'll view firsthand, a live lighting and posing session in the "Kelly" style. Unlike his numerous books and DVD's, YOU can interact with Tim - by submitting your questions LIVE during this one hour webinar. Don't miss it!

Clients for Life
The Premier Portrait Club with Bruce Hudson

Airlines do it, hotels, restaurants, even book stores do it. Do what? They give their best customers/clients a reason to become loyal to their business. Everyone knows it takes far more time, money and energy to attract new customers and clients. But client loyalty can be worth 10 to 30 times the amount of their first purchase. Bruce Hudson, author of The Relationographer-the art of relationship marketing, has studied and implemented relationship marketing for two decades. His Premier Portrait Club is the backbone of his client retention and his studio's success. During this Webinar Bruce shares the key points to his program. Some include:

• Rewarding your best clients!
• Who is in the club?
• What kind of "perks" do you incorporate in the program?
• Keeping the momentum going-creating clients for life.

Attracting new clients to your studio is one issue, guaranteeing they will happily return over the years is another. Bruce shows you exactly how he does it in his studio AT THIS MUST SEE Webinar!

Know Thy Business: Essentials for Photographers Part 3 with Tim Kelly

The third and final installment in this series allows you to view firsthand, a live lighting and posing session in the "Kelly" style. Unlike his numerous books and DVD's, YOU can interact with Tim - by submitting your questions LIVE during this one hour webinar. Don't miss it!

Retouching Amy with Jane Conner-Ziser

Jane has received many requests for follow-up on the tools and techniques she used on what became known as the "Feather Girl" during her and Clay Blackmore's popular Capture and Creativity Tour. During this session, you can download this file from the Marathon website and work along with Jane as she re creates this project, step by step, in slow motion time, for a fun and educational experience.

Taking Your Business To The Next Level By Exposure And Press with Landon & Kristi Darr

Highly sought Out International Wedding Photojournalist Landon & Kristi Darr, averaging between 20,000 and 30,000 per wedding, share their business knowledge and help photographers reach another lever of sales! This webinar is based off of their 14 city national tour. HOT TOPIC Discussed Taking your business to the next level by exposure and press!

Learn what advertising executives charge 10,000 for!!! This is a MUST ATTEND EVENT!!!

Designing Spaces
Image Design for Clients' Homes with Allison Rodgers

Allison and Jeff will explain the process of how the staff of Allison Rodgers Photography takes the time to look at their clients' homes, figure out what they need, and design for very specific spaces. They even take it to the next step by creating a "virtual comp" so clients can see what the images actually look like placed in their homes. If you take the time on the front end to design for at least two rooms, then your sales will instantly go up, not to mention the relief your clients will feel when they realize you are taking care of one of the hardest things--image design placement. Help your clients create vignettes of interest for their homes by turning their images into art. Doing this gives them conversation pieces, and when they talk about the wonderful images you've created for them, they will also be speaking of the custom experience you have given them. Your goal should be to give your clients real confidence-;confidence to get their images home, know they will match their decor, and feel assured that they will fit perfectly--just as if the final pieces were designed specifically for them--because they have been!

Photographing and Selling the Family Album with Trey Homan

The Homans will explain how 85% of their clients purchase family albums using these steps.

• Educating the client about the products available at the initial design consultation
• Photographing the family in a storytelling manner
• The sales experience
• Hints and ideas to help the production of the albums flow smoother

Seasonal Promotion
"Home for the Holidays" with Bruce Hudson

With the holidays just around the corner, now is the time to promote family portraits while the family is Home for the Holidays. What motivates clients to have a family portrait created? One of the major factors is when all the family is reunited. The holiday season is the perfect time for this! Bruce recognized this opportunity and turned it into extra sessions during the holiday season. It has become a tradition at his studio with his clients. He will cover the following:

• Why is this promotion so effective?
• Setting the dates-which work best for your clients and for you?
• Getting the word out-how to market this promotion and when
• Presenting the images to the clients-in and out of town!

One of the major benefits of this holiday promotion is that most of your cash flow comes when you need it the most, in January and February! Join Bruce Hudson for this timely WEBinar and get started with this promotion today!

Finding Great Clients in Any Market Area with Michael Redford

Part 3: During this Webinar you will learn how to find great clients who value portraiture as an art and are willing to pay for it. This Webinar will focus on the areas of Children's Portraits, Family Portraits and High School Senior Portraits. Michael will reveal how to reach your ideal prospects through personal relationships, direct mail and in-house advertising methods.

Destination Wedding Marketing with Landon & Kristi Darr

Highly sought out International Wedding Photojournalist Landon & Kristi Darr, averaging between 20,000 and 30,000 per wedding, share their business knowledge and help photographers reach another lever of sales! This webinar is based off of their 14 city national tour. HOT TOPIC Discussed Destination Wedding Marketing, How to find, sell, price and book destination weddings.

BONUS 10 MINUTE EXCLUSIVE MARRIED IN LOVE AND PARTNERS IN BUSINESS: Great inspiration, motivation, and get a sneak peek at how this steamy couple balances their work, life, marriage and makes a great team!! We travel the world shooting weddings and have sooooooooooooo much fun! Come in for an inside look on how we balance this.

MUST ATTEND EVENT!!

Children's Themed Portraits...
Keeping year-round traffic flow in your studio with Trey Homan

The Homans will show you how their planned portrait specials keep their clients coming back for more even in their "slow" times.

• Marketing to keep your clients up-to-date on all of the upcoming specials/events
• Ideas for fun specials that your competitors can't or won't do
• Customer service and exceeding your clients expectations
• Cool Products your clients can only purchase at these special sessions

On Demand Marketing
The Magic of eNewsletters with Bruce Hudson

We all know the importance of keeping in touch with your clients, right? What if you could do it for 1.5¢ per client? It's possible, it's easy, and it's just that affordable! Bruce Hudson and his son Josh have cracked the E-mail marketing code with their highly effective ENewsletters. Can you imagine coming up with a marketing idea, creating a quick ENewsletter, and sending it out to your clients for pennies? Bruce and Josh will show you how easy it is. During this exciting Webinar, they will cover:

• Capturing email addresses from your clients
• Writing copies, choosing images and layout designs
• Tracking your responses
• Following up with your responses. Now what do I do?

The potential of this "on demand" marketing is huge! You will not believe the possibilities of this technology! The future of marketing is here. This Webinar will show you how to implement it!

Word-of-Mouth Marketing
Maximizing Your Referral Network with Bruce Hudson

We've all heard it and have probably said it from time to time, "word-of-mouth marketing is your best form of marketing". How do you maximize your vast network of happy clients to refer you to their friends and family? This is exactly what Bruce will be discussing in this eye-opening WEBinar! Here are some of Bruce's strategies that he will be discussing:

• Creating a memorable experience your clients will be talking about!
• High school senior referral program
• Should I pay for referrals?
• Turning clients' testimonials into future referrals and sales!
• Maximizing your network!

Marketing is planting seeds for future sales. Every happy client of yours can be planting these seeds on a daily basis if you know how to encourage them! It's not rocket science, just a system that you can get started with today!

The Digital Art Studio with Marilyn Sholin

Learn how to create a painting quickly using Corel Painter X and other popular software

Make the painting your own with unique special touches.
The secrets to spectacular color and brushstrokes in your paintings.
Exciting brushes that are easy to use which brush to use for what.

Learning Painter X and using other software with it doesn't have to be hard. Learn to harness the creative energy that Painter will give your bottom line when you can sell paintings for more profits. Combining Painter with other software gives it the extra twist to keep the creativity original.

SESSION TO DIE FOR:
Design, Inspire, Execute with Deanna Urs

1. Deanna will show you how she stylizes her clients creating WOW outfits using just a few yards of fabric, safety pins and a bundle of creativity.
2. Training the eye to look for unique architecture and compositions
3. How she uses natural light. Reflectors and minimal strobes

The Digital Art Studio:
Embellishing the Canvas with Marilyn Sholin

Now that the paintings are printed the next step is embellishing the canvas to bring out the brushstrokes and give three dimensional depth to the paintings. They will truly become multi media works of art. Discussed will be sealing the canvas, gels, gold leafing, paints and other art methods of embellishing the canvas to truly have your work be an original "work of art". This is the kind of art that clients love and pay for and it's fun to do also. All your creativity can be brought together when digital media is brought into the three dimensional world.

2009 Promotions
10 Ways to Generate Business in the Dreaded 1st Quarter with Bruce Hudson

Yes, December 11th is a busy time to be investing an hour or so of time on a Webinar, but now is the time to be planning for 2009! After the holiday season, it's too late! Take a much needed break from your Christmas and holiday rush, and join Bruce as he outlines the 10 best ways to make your phone ring in the first quarter of 2009! As you know, the market has changed. Many of the established marketing strategies just are not as effective as they used to be! What's working? What's not working? Treat yourself to an early Christmas present and join this marketing master with an evening that will energize your 2009 marketing efforts!

Let's Get Organized!
21 Success Strategies to Make You More Efficient in 2009 with Bruce Hudson

How was your business in 2008? Were there ways you could have created more profit or make things easier on you and your staff? What can we do to become more efficient in our business and have less stress in our lives? Bruce Hudson has the answers, 21 of them and is sharing them in this inspiring Webinar. Here is a sneak peak of a few of the answers:

3. It takes more than goals to be successful.
7. Adding an extra day to your week!
12. When should you check your email?
18. Follow up-Follow through
21. Finding a balance in life and business!

Being organized with your business translates into being more efficient and having a stress free lifestyle! Get the New Year started off right with a Webinar dedicated to getting you organized in 2009!