Your logo design should reflect your photography business concept, and the logo design should appeal to the type of clients you are looking to attract.

It's best to create a photography logo design that will last over time, so beware of using the latest trendy font, as it doesn't take long for most trends to be considered old-fashioned.

Identify any unique features about your photography business or its name that might be translated into a graphic presentation of your logo design, then explain these to the graphic designer.

Because photography is what you sell, resist the temptation to over design your logo with extraneous elements so that it calls attention to itself and away from your photography.

Make sure that all the custom logo design elements can be read or understood when reduced in size.

The most flexible photography logo design is one that can fit into both horizontal and vertical spaces without having to be reduced beyond its legibility.

A good test of a logo design's readability is whether or not it could be used as signage. If a passerby could read your logo if it was used as a sign, then it will be easily read when placed in photography marketing materials.

Make sure your photography logo design looks good when it is rendered in black and white before you move on to adding color. There will be times when it will appear in a publication or ad that uses only one color of ink.